Assoc. Digital Marketer

Company: iCIMS
Location: Montgomery
Posted on: May 16, 2022

Job Description:

Job Overview Talent drives transformation, and we're in the business of helping our customers attract, engage, hire, and advance quality, diverse talent. We're looking for a data-driven yet creative self-starter to join our Demand Generation team as an Associate Digital Marketer, where you'll refine and execute programs to achieve monthly lead generation and sales pipeline goals. In this role, you'll be responsible for deploying digital and account-based marketing demand generation programs, as well as managing vendor relationships, monitoring and reporting on results and optimizing programs. About Us When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent.?Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile.?As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We're passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs. Responsibilities + Assist in developing, overseeing, and implementing marketing campaigns to drive qualified leads into the sales pipeline + Work with advertisers and vendors to ensure that promotions are going out in a timely manner and are driving return on investment + Initiate drafts for ad copy, landing pages, email, and monthly testing plans for responsible channels such as email, social, search, and/or pay-per-lead programs + Plan and execute campaigns to deliver required monthly lead volume by segment to achieve demand generation and sales targets + Collaborate with the Sales department to gain insight and brainstorms activities that will increase the opportunity conversion and sales conversion + Interface with other Marketing associates to enhance iCIMS' impact and maintain a clear brand message + Implement activities within a defined budget + Report on monthly and quarterly Cost-Per-Lead and Cost-Per-Opportunity metrics for owned programs + Leverage Salesforce and Tableau to track performance and analyze data trends against monthly goals + Leverage Demandbase to understand prospect engagement & intent signals and develop programs to engaged buyers and buying groups at target accounts. + Research persona and industry landscape to develop go-to-market strategies to reach end user/buyer + Demonstrate a sense of urgency and takes initiative + Maintain flexibility and reacts to change appropriately + Receive and takes action on feedback and lessons learned for continual professional improvement and development + Other duties as assigned Qualifications + Marketing internship and/or 6 months+ experience working in b2b marketing or on b2b marketing initiatives. + Ability to analyze campaign results and provide insights on improvements + Project management and/or budget management skills + Excellent written and verbal communication skills + Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment + Demonstrated flexibility, creativity and problem-solving skills + Strong results orientation with a proven track record of flawless execution and strong attention to detail + Microsoft Office proficiency + Comfortable working in a fast-paced environment that is going through high growth + Self-motivated, enthusiastic, and can easily switch gears to manage multiple project types Preferred + Account-based marketing, digital marketing experience + Salesforce.com experience EEO Statement iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS. We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at careers@icims.com . Compensation and Benefits iCIMS offers the following benefits: medical, dental, vision, 401(k), an open vacation policy, sick days, short-term disability, long-term disability, maternity/bonding and parental leave, tuition reimbursement, flexible savings accounts, paid holidays, life and AD insurance. The target total compensation for this role is $45,700 - $60,900. Your estimated compensation will be based upon your experience.

Keywords: iCIMS, Montgomery , Assoc. Digital Marketer, Other , Montgomery, Alabama