Director of Sales
Posted on: November 22, 2021
DUTIES AND RESPONSIBILITIES:
--- Deliver on the promise of Sonesta Service in all interactions
with guests and clients. Manage according to the
Sonesta G.U.E.S.T. standards and instill a passion for customer
service in all associates of the hotel.
--- Develop new accounts, maintain existing accounts, and implement
sales strategies to achieve revenue goals and
maximize profits for the hotel while maintaining guest
satisfaction. Develop and maintain relationships with key
clients in order to produce extended stay room sales. Regularly
sell hotel rooms through direct client contact.
--- Partner with hotel GM and Regional Sales Director effectively
maximize RevPar opportunities in the local
--- Achieve budgeted revenues and personal/team sales goals and
maximize profitability within all areas of
responsibility. Participate in the preparation of the annual
departmental operating budget, the hotel sales and
marketing plan, and financial plans which support the overall
objectives of the hotel. Produce regular reports
and sales forecasts.
--- Identify operational problems that impact the effectiveness of
marketing activities and overall hotel sales
performance and work with appropriate department heads on
--- If managing other Sales employees, direct the day-to-day
activities of the team, plan, organize, and assign work,
develop and communicate strategies and goals. Create, train, and
motivate those responsible for developing
new accounts, maintaining existing accounts, and implementing sales
strategies to achieve revenue goals and
maximize profits for the hotel, while maintaining guest
satisfaction. Advise staff of formal policies and
procedures. Manage all human resources-related actions in
accordance with Company rules and policies.
--- Create and implement hotel-level tactical sales plans that
drive measurable incremental occupancy, increase
average rates, increase business volume during off-peak periods.
Enhance the image of the hotel in local
community. Monitor sales activities/performance to ensure actual
sales exceed the established revenue plan.
--- Analyze current/potential market and sales trends and
coordinate all activities to maintain and increase revenue
and market share through added business volume and increased
--- Coordinate with other hotel-level departments to facilitate
services agreed upon by the Sales Office and
--- Develop and maintain positive relationships with officials and
representatives of local community groups. In
coordination with General Manager, serve as hotel representative
for media related inquiries and refer sensitive
matters to the Corporate Communications as necessary.
--- Prepare Weekly/Monthly reporting on account, individual,
segment, and tier production.
--- Act as "Manager on duty" as required.
--- Attend Evening Social and Breakfast events as a representative
of the management team of the hotel and to
prospect for additional sales leads.
--- Ensure compliance with federal, state and local laws regarding
health, safety, and alcohol services.
--- Perform other duties as assigned.
QUALIFICATIONS AND REQUIREMENTS:
--- Bachelor's degree in Hotel Administration, Business
Administration or related field preferred.
--- Three years of previous hotel sales experience required.
--- Previous background from the extended stay industry
--- Ability to speak, read, and write fluent English; other
--- Professional verbal and written communication skills.
--- Mathematical skills, including basic math, budgeting,
profit/loss concepts, percentages, and variances.
--- Ability to prioritize and organize work assignments.
--- Problem solving, reasoning, motivating, organizational and
--- Experience with Microsoft Office, Opera and Automated Sales
--- Ability to travel including some overnight travel is
--- Valid driver's license required.
--- Frequently standing up, bending, climbing, kneeling, and moving
about the facility.
--- Carrying, lifting or pulling items weighing up to 25
--- Frequently handling objects and equipment.
Sonesta recognizes that benefits play a vital role in helping
ensure the health and financial security of employees and their
families. We offer a variety of benefits to our employees
including: Medical, Dental and Vision Insurance, Health Savings
Account with Company Match, 401(k) Retirement Plan with Company
Match, Paid Vacation and Sick Days, Sonesta Hotel Discounts,
Educational Assistance, Paid Parental Leave, Company Paid Life
Insurance, Company Paid Short Term and Long Term Disability
Insurance and Various Employee Perks and Discounts.
We are an equal opportunity employer. All qualified applicants will
receive consideration for employment without regard to race,
national origin, religion, age, color, sex, sexual orientation,
gender identity, disability, or protected veteran status, or any
other characteristic protected by local, state, or federal laws,
rules, or regulations.
Keywords: Sonesta, Montgomery , Director of Sales, Sales , Montgomery, Alabama
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